Crystal California Receives Inner City 100 Award for 2020
Window and door manufacturer Crystal California(aka Crystal Pacific Windows & Doors) was named to the prestigious national Inner City 100 List of Fastest-Growing Urban Companies in the country, as featured in Fortune Magazine. Employee operates insulated glass assembly equipment. – Manufacturer Part of Fortune Magazine’s List of Fastest-Growing Urban Firms – RIVERSIDE, CA, December 9, 2020 – Crystal California (aka Crystal Pacific), the West Coast affiliate of national window and door manufacturer Crystal Window & Door Systems, was honored on December 8, 2020, as one of the fastest-growing urban companies in the country. Ranked by the Initiative for a Competitive Inner City (ICIC), a national non-profit research and advisory organization founded by Harvard Business School professor Michael Porter, the Inner City 100 (IC 100) list recognizes urban companies that are thriving despite economic challenges in often neglected inner city areas. This year’s IC 100 list includes many companies in industries such as digital platform and software services, specialty food and consumer products, and other services. Therefore, Crystal California’s ranking on the list is quite remarkable since true capital-intensive, fixed-asset, brick-and-mortar manufacturers like Crystal California typically grow at a slower pace. “This is quite an accolade for Crystal California, to have our growth and impact on the region recognized,” said General Manager Sergio Garcia. “We are honored to be included with the top 100 firms across the entire country which contribute to our nation’s great cities by providing jobs and economic vitality.”Crystal California ranked 75th on the 2020 list, with a 4-year growth rate of 68.96%. Crystal California’s parent company, Crystal Window & Door Systems in New York City, was an Inner City 100 winner over 20 years ago, with recognitions four years in a row (1999-2002). The company is now one of the leading national window manufacturers in the US, with several subsidiaries and affiliates around the nation. To develop the Inner City 100 list, ICIC researchers examine companies located in urban areas and their personnel practices, training, community involvement, types and locations of customers and suppliers, and growth in sales and employees over the past five years to reveal how each company is contributing to the local economy. The top 100 fastest-growing qualifying companies are featured on the ICIC website and published in Fortune Magazine. Crystal California was founded in 2012 by Thomas Chen, owner of Crystal Window & Door Systems, to bring quality fenestration products to West Coast markets. Seeing the great potential of the Southern California area, Chen acquired an existing industrial property in Riverside, CA, which was experiencing a significant economic downturn at the time. Since starting operations, Crystal California has grown steadily, adding product lines, investing in production equipment, and hiring nearly 100 local workers. The company continues to expand its markets and territory from southern California to the entire state as well as neighboring states. Crystal California also ships select products across the country for major projects.
Crystal’s Social Media Presence Expands, Enhances Connections
Crystal Windows’ expanded social media presence enables it to keep connected in many ways with customers, suppliers, and other professionals in the design-build community. -OutreachInformsContractors, Architects, Property Owners, Suppliers- QUEENS, NY, December 4, 2020 –For several years, national manufacturer Crystal Window & Door Systems has developed its social media presence to supplement traditional marketing and communication methods such as print and radio advertising, email, and direct mail. This year, with pandemic shutdowns and reductions of in-person meetings, Crystal has found that its efforts with social media platforms have paid off greatly to keep trade customers, design and construction professionals, and suppliers up to date with the latest company developments at this critical time. “Our steady growth in social media usage and building our following on each social media platform laid the groundwork for the virtual world of 2020,” said Steve Chen, President of Crystal. “We have been able to stay conveniently connected with our broad national network, and even add new followers as a result of our trade customers sharing Crystal news with their clients.” While Crystal has had a website for over 20 years, the company started its online social presence with Facebook 10 years ago and has since added Twitter, Instagram, LinkedIn, and a dedicated YouTube channel. The company posts a wide range of news, events, and information on each site. The latest large and notable projects across the country are featured regularly, with eye-catching photos and a brief description of the products supplied. New product introductions, product features, available accessories, and special sales promotions are also common subjects for Crystal social media. Beyond products and projects, Crystal uses its social media sites to highlight customers and employees, tout company achievements,and announce job opportunities. “Crystal customers and employees enjoy being included in our postings, it’s great for morale,” said Isabella Leung, HR Manager for Crystal. “Also, our positive postings reflect the achievement-oriented work environment we offer, so our job postings often get immediate results.” Working with several different social media platforms allows Crystal to match follower preferences and target news best suited for each platform. “LinkedIn tends to be mainly business-focused, whereas Twitter is trendier and more people-focused, and YouTube which focuses on in-depth information or instruction usually requires more viewer time,” said Chen. “Trade customers, suppliers, architects, and other construction professionals all tend to have their own preferences, so we try to cover all the bases with our social media. Using multiple platforms allows our sales and marketing reps to connect directly with various audiences in their manner of choice.” Crystal social media presence supplements more traditional digital, print, and audio methods of promoting and advertising the company. In addition to frequent social media postings, Crystal: hosts a robust, frequently updated, comprehensive, user-friendly website distributes a quarterly digital newsletter to customers, suppliers, and affiliates shares news releases on the company which are also frequently carried by fenestration, real estate, business, trade, and general audience publications sends out email notifications to customers about product enhancements, operational changes, sales, pricing, and services advertises in print, online, and radio outlets utilizes online hiring platforms to recruit new employees delivers continuing education webinars and instructional seminars on many fenestration topics. To keep up with the latest Crystal happenings, use these social media links: Crystal NY Headquarters Crystal California (West Coast Affiliate) Facebook: @CWNDS @CrystalWindowCA Twitter: @DoorCrystal @CrystalWindowCA Instagram: @CrystalWindowandDoor @CrystalWindowCA LinkedIn: @crystal-window-&-door-systems @crystal-pacific-window-&-door-system-inc YouTube: @Crystal Window & Door Systems NYC n/a For more information, you may also contact your Crystal sales representative or Crystal’s Marketing Department at marketing@crystalwindows.com/ 800-472-9988 x3250.
