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Crystal Windows Appoints Steven Yu VP of Sales and Marketing

Steven Yu, Vice President of Sales and Marketing for Crystal Window & Door Systems -Experienced Sales Professional Leads National Sales Operations- QUEENS, NY, May 1, 2023 –National manufacturer Crystal Window & Door Systems recently promoted Regional Sales Manager Steven Yu to Vice President, Sales and Marketing.  Yu, who has been involved in Crystal sales and marketing efforts for nearly 20 years, will direct sales operations across the country as well as corporate marketing initiatives.   “Steven brought innovative sales strategies first to Crystal’s Mid-Atlantic Sales Region and more recently to our Metro New York City Sales Region, both with significant results,” said Steve Chen, President.  “He has demonstrated tremendous ability to bring complex projects to fruition, grow sales for the company, and market our products to an ever expanding audience.”   Yu is now responsible for overseeing sales to commercial and residential trade customers through a team of 36 regional sales managers and sales professionals.  He also directs Crystal’s Marketing Department activities, including new product launches, print and online communications, trade show and event participation, and customer engagement. In his new role as Vice President, Yu will focus on increasing market share for Crystal in the Southeast and Midwest, extensively promoting new Crystal commercial and residential product offerings, and enhancing Crystal’s market positioning as a high performance manufacturer.   Yu joined Crystal in 2004 as a graphic designer in the Marketing Department.  After holding several positions of progressive responsibility, he was promoted to Marketing Manager, where he expanded sales support activities to serve the company’s growing sales team. In 2011 and in addition to Marketing Manager, Yu became Regional Sales Manager for Crystal’s Mid-Atlantic Region, which covers Pennsylvania, Delaware, and Maryland through Virginia.  Under his leadership, regional sales increased five-fold.  In 2019, he added responsibility for Crystal’s large New York Metro Region, which covers all of New York City and surrounding counties in New York State.   Prior to joining Crystal, Yu worked as a website and database application systems developer at Polytechnic University in New York, where he earned his bachelor’s degree in computer science.

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Crystal Windows Dallas Sales and Distribution Branch Office Open for Business

Crystal Window & Door Systems’ new sales and distribution branch office in Dallas, Texas, is now open for trade professionals.  Popular Crystal aluminum and vinyl products (such as shown above) are on display at the company’s new Dallas branch office showroom DALLAS, TX, April 11, 2023 –The new Dallas sales and distribution branch office of national manufacturer Crystal Window & Door Systems is now open for business.  Conveniently located near major highways at 454 West Mockingbird Lane in Dallas, the new facility is open from 8:00 a.m. to 5:00 p.m. Monday through Friday.  Serving trade professionals, the 5,600-ft2 facility has a product showroom, sales counter, and order pickup loading areas. The new Dallas sales and distribution branch provides contractors, builders, architects, and others in the design and construction fields the opportunity to view sample products and to meet and consult with Crystal’s experienced sales staff regarding their next window project.  Manufactured at one of the company’s five American facilities, Crystal’s full line of energy-efficient vinyl and aluminum windows, as well as sophisticated architectural fenestration systems, are available through the new Dallas branch office.  Also, Crystal offers the exciting commercial vinyl MAGNUS uPVC line up of windows and doors that combine the strength of aluminum windows with the thermal efficiency of vinyl. Launched over 30 years ago, Crystal now offers virtually every style of window and door – hung, sliding, fixed, projected, casement, bay/bow, and special shape. The company’s products are suitable for every replacement and new construction window project and building type, from simple single-family homes to multifamily, commercial, historic, high-rise, or institutional properties throughout the Dallas area. Contractors and other trade professionals are encouraged to stop by and meet the Crystal sales professionals or call 469-248-3012 to discuss upcoming projects.  To learn more about Crystal and its outstanding product line, visit www.crystalwindows.com.

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