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Crystal’s Social Media Presence Expands, Enhances Connections

Crystal Windows’ expanded social media presence enables it to keep connected in many ways with customers, suppliers, and other professionals in the design-build community. -OutreachInformsContractors, Architects, Property Owners, Suppliers- QUEENS, NY, December 4, 2020 –For several years, national manufacturer Crystal Window & Door Systems has developed its social media presence to supplement traditional marketing and communication methods such as print and radio advertising, email, and direct mail.  This year, with pandemic shutdowns and reductions of in-person meetings, Crystal has found that its efforts with social media platforms have paid off greatly to keep trade customers, design and construction professionals, and suppliers up to date with the latest company developments at this critical time. “Our steady growth in social media usage and building our following on each social media platform laid the groundwork for the virtual world of 2020,” said Steve Chen, President of Crystal.  “We have been able to stay conveniently connected with our broad national network, and even add new followers as a result of our trade customers sharing Crystal news with their clients.” While Crystal has had a website for over 20 years, the company started its online social presence with Facebook 10 years ago and has since added Twitter, Instagram, LinkedIn, and a dedicated YouTube channel.  The company posts a wide range of news, events, and information on each site.  The latest large and notable projects across the country are featured regularly, with eye-catching photos and a brief description of the products supplied.  New product introductions, product features, available accessories, and special sales promotions are also common subjects for Crystal social media. Beyond products and projects, Crystal uses its social media sites to highlight customers and employees, tout company achievements,and announce job opportunities.  “Crystal customers and employees enjoy being included in our postings, it’s great for morale,” said Isabella Leung, HR Manager for Crystal.  “Also, our positive postings reflect the achievement-oriented work environment we offer, so our job postings often get immediate results.” Working with several different social media platforms allows Crystal to match follower preferences and target news best suited for each platform.  “LinkedIn tends to be mainly business-focused, whereas Twitter is trendier and more people-focused, and YouTube which focuses on in-depth information or instruction usually requires more viewer time,” said Chen.  “Trade customers, suppliers, architects, and other construction professionals all tend to have their own preferences, so we try to cover all the bases with our social media. Using multiple platforms allows our sales and marketing reps to connect directly with various audiences in their manner of choice.” Crystal social media presence supplements more traditional digital, print, and audio methods of promoting and advertising the company.  In addition to frequent social media postings, Crystal: hosts a robust, frequently updated, comprehensive, user-friendly website distributes a quarterly digital newsletter to customers, suppliers, and affiliates shares news releases on the company which are also frequently carried by fenestration, real estate, business, trade, and general audience publications sends out email notifications to customers about product enhancements, operational changes, sales, pricing, and services advertises in print, online, and radio outlets utilizes online hiring platforms to recruit new employees delivers continuing education webinars and instructional seminars on many fenestration topics. To keep up with the latest Crystal happenings, use these social media links:   Crystal NY Headquarters Crystal California (West Coast Affiliate) Facebook: @CWNDS @CrystalWindowCA Twitter: @DoorCrystal @CrystalWindowCA Instagram: @CrystalWindowandDoor @CrystalWindowCA LinkedIn: @crystal-window-&-door-systems @crystal-pacific-window-&-door-system-inc YouTube: @Crystal Window & Door Systems NYC n/a For more information, you may also contact your Crystal sales representative or Crystal’s Marketing Department at marketing@crystalwindows.com/ 800-472-9988 x3250.

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New York City Noise No Match for Crystal’s New Acoustic Window

Crystal Windows supplied its new aluminum architectural AC85 Acoustic Window for sound control at Westchester Mews, a new multi-family residence adjacent to an elevated train line in the heart of the Bronx borough of New York City. -Bronx Building Project Adjacent to Elevated Subway Selects Crystal – QUEENS, NY, November 16, 2020 –A recently completed New York City multi-family mixed-use project located in the borough of the Bronx selected Crystal’s new AC85 Sound Reduction Window to control the location’s unwanted urban noise problem.  Located at 2044 Westchester Avenue, Bronx, NY, the 11-story Westchester Mews – Building A sits on a major commercial thoroughfare and only a few dozen feet from a busyMTA elevated subway rail line.  The AC85 aluminum window product line features a dual sash configuration with a deep master frame capable of delivering very significant acoustic sound transmission reductions, an impressive feature for demanding high-noise locations near highways, airports, railways, or busy urban streets. The Crystal AC85 window’s sound control capability allows profitable development of properties which formerly were hampered by their noisy locations.  Similarly, existing buildings renovated with the Crystal AC85 window offer improved comfortable sound environments for occupants, greatly improving the value of the property. “The selection of the Crystal AC85 window for the Westchester Mews project was a great choice,” said Jimmy Zhou, Crystal’s Account Executive.  “Located so close to an elevated subway line and a busy street, the residents of the new building are benefiting greatly from the noise reduction properties of the Crystal AC85 casement and fixed windows.” The Westchester Mews project consists of two buildings.  The A-Building, situated on Westchester Avenue, utilized a total of 459 windows.  The front façade, which faces the busy street and elevated train tracks, was specified with 243 AC85 dual window systems with casement and fixed panels.  A majority of the Crystal window systems were assembled in large, mulled arrangements combining several AC85 units and an HVAC aluminum louver. The Crystal AC85 Acoustic Casement and Fixed Window 7-⅞” master frames are thermally broken using an insulated strut system.  The heavy-duty dual sash windows deliver thermal performance of either U=0.29 or U=0.28, depending on which of the two glass packages specified for the project were used. The AC85 window combinations were specially configured for the project.  Crystal crafted mock-ups early in the project for independent acoustic lab testing, field installation, and approvals from the developer, architect, and installer.  Independent lab testing certified an outstanding Outdoor-Indoor Transmission Class (OITC) sound reduction rating of 42 for the Crystal window mock-up.  OITC ratings more appropriately emphasize the lower frequencies typical of urban environments.  The rating indicates the decibel sound reduction from an outdoor source to the indoor environment. For the rear courtyard-facing façade of the Westchester Mews A-Building, a sound attenuation window was not necessary.  To provide continuity for the overall building façade, this part of the project took advantage of the design characteristics and appearance of the Crystal 8500 Casement and 8510 Fixed Aluminum Windows which are similar to the AC85 Acoustic Window. Crystal supplied 216 of these standard windows, utilizing a continuous master frame option and mullion systems to combine window arrangements with PTAC louvers.  Both front and rear façade windows were finished in a durable AAMA 2604 powder coat simulated anodized silver paint, resulting in a consistent aesthetically pleasing overall appearance for the building. The 203 PTAC louvers facilitating the use of individual room HVAC units for Westchester Mews A-Building were the AEL-42 model from Reliable of Geneva, AL and were sourced and factory installed in the window frames by Crystal.  The dual-sash AC85 windows were configured to accommodate an extra deep PTAC sleeve and Crystal outfitted them with an insulated “blank off” panel on the interior window sash frame. All the Crystal windows for Westchester Mews feature 1-¼” insulated glass units (IGUs) with Vitro SB60 glass and Argon filling for energy efficiency.  Where needed for code compliance or other reasons, some IGUs were specified with tempered or laminated glass.  All the glass outswing casement sashes are operated by decorative European-style satin chrome handles and feature New York City approved limit opening devices. Accessories to facilitate quick, efficient, quality installation of the window systems included aluminum subsills, receptors, sill covers, mullions, and anchor clips and trim covers from Crystal. Crystal also supplied windows for a second separate new building of the Westchester Mews project, located at 2047 Newbold Avenue. The B-Building has its front façade situated on a quiet residential street. With the rear façade facing the courtyard between the two Westchester Mews buildings,the B-Building has no need for ultra-high-end sound attenuating windows. Crystal provided 1,217 Magnus 4500 Commercial Vinyl Window uPVC Inswing Turn Only and Fixed Panelsas well as 305 Reliable AEL-42 PTAC louvers combined within large Magnus 4500 master frames for this building’s 332 openings. Westchester Mews, LLC, of the Bronx, NY, was the project developer and Procida Construction Corporation acted as general contractor.  Architectural design was by Magnusson Architects and Planners of New York, NY, and Marvel Contracting Service of Queens, NY, was the fenestration installer.  Financing for the project was coordinated in part through the New York City Housing Development Corporation. The two buildings of Westchester Mews offer 289 1-, 2-, and 3-bedroom apartments for defined income categories.  Residents enjoy on-site common rooms, laundry facilities, bike storage, outdoor terraces and green spaces, and proximity to public transportation and commercial shopping districts.  A new medical office for family and internal medicine is located on the ground floor of 2044 Westchester Avenue, convenient for residents of the building and community.

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